Should I use it on wet or dry hair?

Dry hair produces the strongest matte finish. Towel-dried hair gives a slightly softer, looser result.

It is designed for firm but flexible control, allowing the style to retain natural movement.

How do I wash it out?

Massage shampoo into wet hair and rinse thoroughly with warm water.

NewIn stock

Texture Clay

Strong hold. Natural matte. Built for movement.

Quantity

SubscribeOne-time

One, two or three-month delivery
Details shown before checkout
One-time purchase available
Account controls with Shopify

Total£15.49

A firm-hold styling clay with a dry, natural finish. Sculpts everything from tight crops to loose textured styles and keeps them in place without stiffness.

Firm, flexible hold without stiffness
Dry matte finish that looks like nothing's in
Washes out clean with warm water
Subtle signature scent

Inside the formula

Ingredients with purpose.

Four ingredients at the heart of Texture Clay.

Kaolin Clay
Creates dry texture and a matte finish
Beeswax
Provides flexible shape and workable hold
Bentonite
Adds body, grip and definition
Lanolin
Helps hair feel conditioned and controlled

Make it part of the routine

Get the best from Texture Clay.

Best for: Short and medium styles that need definition, control and a natural-looking finish.
Finish & feel: Firm in the pot, smooth once warmed, with flexible hold and no wet-look shine.
Why it is different: Combines strong control with movement, so the style looks intentional rather than rigid.

01
Take a little
Start with a fingertip-sized amount; more can be added after styling.
02
Warm thoroughly
Rub between your palms until the clay softens and becomes easy to spread.
03
Distribute
Work from the back towards the front through dry or towel-dried hair.
04
Define
Pinch and shape individual sections for texture, or smooth down for control.

Questions, answered.

The community

What others say about us

Community story 01Community video
Community story 02Community video
Community story 03Community video
Community story 04Community video
Community story 05Community video
Community story 06Community video

Build the routine

Products that work better together.

Picked to sit alongside what you are looking at, so the whole routine works as one.

NewIn stock

Texture Clay

Strong hold. Natural matte. Built for movement.

Quantity

SubscribeOne-time

One, two or three-month delivery
Details shown before checkout
One-time purchase available
Account controls with Shopify

Total£15.49

A firm-hold styling clay with a dry, natural finish. Sculpts everything from tight crops to loose textured styles and keeps them in place without stiffness.

Firm, flexible hold without stiffness
Dry matte finish that looks like nothing's in
Washes out clean with warm water
Subtle signature scent

Inside the formula

Ingredients with purpose.

Four ingredients at the heart of Texture Clay.

Kaolin Clay
Creates dry texture and a matte finish
Beeswax
Provides flexible shape and workable hold
Bentonite
Adds body, grip and definition
Lanolin
Helps hair feel conditioned and controlled

Make it part of the routine

Get the best from Texture Clay.

Best for: Short and medium styles that need definition, control and a natural-looking finish.
Finish & feel: Firm in the pot, smooth once warmed, with flexible hold and no wet-look shine.
Why it is different: Combines strong control with movement, so the style looks intentional rather than rigid.

01
Take a little
Start with a fingertip-sized amount; more can be added after styling.
02
Warm thoroughly
Rub between your palms until the clay softens and becomes easy to spread.
03
Distribute
Work from the back towards the front through dry or towel-dried hair.
04
Define
Pinch and shape individual sections for texture, or smooth down for control.

Questions, answered.

The community

What others say about us

Community story 01Community video
Community story 02Community video
Community story 03Community video
Community story 04Community video
Community story 05Community video
Community story 06Community video

Build the routine

Products that work better together.

Picked to sit alongside what you are looking at, so the whole routine works as one.

Texture Clay

Ingredients with purpose.

Kaolin Clay

Beeswax

Bentonite

Lanolin

Get the best from Texture Clay.

Take a little

Warm thoroughly

Distribute

Define

Questions, answered.

What others say about us

Products that work better together.

Hair Powder

Sea Salt Spray

Beard Oil: Sandalwood

Texture Clay

Ingredients with purpose.

Kaolin Clay

Beeswax

Bentonite

Lanolin

Get the best from Texture Clay.

Take a little

Warm thoroughly

Distribute

Define

Questions, answered.

What others say about us

Products that work better together.

Hair Powder

Sea Salt Spray

Beard Oil: Sandalwood

Texture Clay

Kaolin Clay

Beeswax

Bentonite

Lanolin

Take a little

Warm thoroughly

Distribute

Define

Questions, answered.

What others say about usWhatotherssayaboutus

Hair Powder

Sea Salt Spray

Beard Oil: Sandalwood

Texture Clay

Kaolin Clay

Beeswax

Bentonite

Lanolin

Take a little

Warm thoroughly

Distribute

Define

Questions, answered.

What others say about usWhatotherssayaboutus

Hair Powder

Sea Salt Spray

Beard Oil: Sandalwood

What others say about us

What others say about us